Fortalezas.org > Bibliography > Análise da qualidade de serviços turísticos na Fortaleza de São José da Ponta Grossa

Login
Help

Bibliography

Análise da qualidade de serviços turísticos na Fortaleza de São José da Ponta Grossa – Florianópolis, utilizando o TOURQUAL

Credit: Analysis of the Quality of Tourist Services in the Fortress of São José da Ponta Grossa - Florianópolis, Using Tourqual

Heritage tourism has consolidated itself as a prominent segment in the scope of tourism products. Making the attraction competitive becomes a challenge for its managers and the offer of a quality tourist service helps in the construction of positive value and image and consequent business development. The objective of this research is to identify the perception of tourists regarding the quality of tourist services offered at the Fortaleza de São José da Ponta Grossa in Florianópolis - SC. For this, an applied, quantitative, field research was carried out. The instrument was the closed questionnaire based on the Tourqual model. The data were collected from May to November 2019. The sample consisted of 398 tourists, considered non-probabilistic for convenience. The data were analyzed using descriptive statistics, normality test, multiple linear regression and Spearman correlation in SPSS 22.

The main results indicate a level of satisfaction of 9.55 (maximum 10) and an average of the quality indicators of 8,48. The best indicators for tourists were: Beauty at the Attraction, Escape from the Tourist Routine / New experiences and Visitor Guide Service. While the worst assessed were Accessibility, Technology and Accessible Bathrooms. When applying the multiple linear regression model, it was found that 96.1% of the variance of quality indicators explains the variance of the tourist satisfaction construct, demonstrating that quality is really a causal antecedent of satisfaction and that the management of indicators leads to development attractive as a tourist product.

Type Article - Magazine
Authors
Roberto Tonera
Tiago Savi Mondo
Maria Helena Alemany Soares
Fabiana Calçada de Lamare Leite
Publisher Escola de Comunicações e Artes da Universidade de São Paulo
Year 2020
City São Paulo
Language Portuguese
Complement In: Revista Turismo em Análise, v. 31, nº 3, p. 477-498. Disponível em: http://bit.ly/3tgVjVk .
File Download

Related fortifications

Fortress

Fortaleza de São José da Ponta Grossa
Florianópolis, Brazil

Contribution

Updated at 03/02/2021 by the tutor Roberto Tonera.

Print the contents

Help
Bibliograhy Visualization

• On bibliography view page, it is showed the bibliography title and all available information about it.

• Bibliography can have an illustrated image, like a book cover or another image related to its content.

• On “File” field, when it is available, you can click on “Download” if you want the file with the bibliography’s total content (DOC, PDF format etc).

• Below bibliographic data, bibliography may have a text with its synopsis.

• Below, it is showed a table with a list fortifications related to this bibliography. Click on the top of the table’s column to order its titles exhibition (Name, type, city, country). You can view an image of the listed fortification by passing the mouse on the first column (Image) icons. Click on the fortification you want to access its page.

• Below related fortifications table, there is a “Contributions” table with “Item’s Tutor" name, who is the responsible for bibliography’s register. Below tutor’s name, there are listed the names of the users who contributed with tutor on the information edition, review or increase about this bibliography. Click on Tutor or any other contributors to view available information about these users.

• By Tutor’s name side, there is its bibliography last update.

• On the top and the base of page, the system inform the total results, between parenthesis, and the number of the bibliography that is being viewed.

• On the top and the base of page, there are also available the commands to go Next and to go Back, from a text to other, between the results (registers) found in the previous search.

• On the top and the base of page, it is available the “Listing” link to go back to the page with the other results (registers) found in the last research.

• Only for the users who are connected to fortalezas.org Website (logged in the restrict edition area), it is available an Edition option, where the register’s Tutor can change registered contents, and others users can contribute with an additional information about this bibliography.

• On top of page, the print icon opens a new window of your Web Browser, where you can print the page content that you are viewing.

Análise da qualidade de serviços turísticos na Fortaleza de São José da Ponta Grossa – Florianópolis, utilizando o TOURQUAL

Related fortifications

Fortress

Fortaleza de São José da Ponta Grossa

Contribution

Register your email to receive news on this project